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Best Amazon Keyword Tool For Amazon FBA Sellers

2020/Mar/28/Saturday 10:55

Best Amazon Keyword Tool For Amazon FBA Sellers

No one can deny that the competition on Amazon is fierce. The problem is that it doesn’t seem to be relenting as more and more sellers join the marketplace. So how does one ensure that buyers will see their product first in the search results? One of the best ways is to use an Amazon keyword tool.

The main job of an Amazon keyword tool is to help you discover high-volume keywords when answering the question: what are people searching for on Amazon? So keep on reading to know which is the best keyword research tool for Amazon – we have listed three options.

Why FBA Sellers Need an Amazon Keyword Tool

People are searching for products on Amazon every day to help them solve a problem. Basically, it is through these search terms that Amazon, which acts as a search engine, is matching their queries to the most relevant products. It “looks” at the keywords contained in a listing for relevancy, among other things, in order to do this. 

By using a keyword tool, you can expect to follow two key benefits:

1. Increased Sales

If your Amazon listing is keyword optimized, you can expect to have increased sales because:

  • Your listing will appear in the top search results, which will lead to more people clicking on it.
  • With more people clicking your listing, the more you will make sales.
  • This will increase your Best Seller Ranking or BSR, further placing you high up in the search results. This will all create a positive cycle of sales.

2. Competitive Advantage

Each competitor that appears below your listing is someone you have an advantage over. These keyword tools allow you to uncover keywords that your competitors wouldn’t even dream of using. This makes it highly probable that your listing will out-rank theirs.

Top 3 Amazon Keyword Tools For FBA Sellers 

So what tools can help you identify those high-volume Amazon keywords? Here are three of the best options that are available for you right now.

1. Jungle Scout

Jungle Scout has it's very own Amazon keyword research tool known as Keyword Scout , which is included in its suite of web app tools. This Amazon keyword tool is all about taking the guesswork of out discovering popular keywords and using them to build high-ranking listings and PPC campaigns. It also helps you spend less on keywords that don’t really matter.

Amazon keyword tool

You can start using Keyword Scout at $39 per month.

2. Helium 10

Helium 10 provides you with four different tools that can take your keyword strategy to the next level. They allow you to do a lot of things, from keyword discovery to reverse ASIN lookup. Here are the tools in question:

  • Cerebro : For reverse ASIN lookup. This is where you use the ASIN No of popular product to see what keywords have been used to make the product rank.
  • Keyword Tracker : A tool for monitoring your product ranking to find out what is working and what isn’t.
  • Magnet 2 : This is Helium 10’s main keyword research tool for discovering high-ranking and relevant keywords.
  • Misspellinator : This tool finds the most commonly misspelled keywords so you can include them into your listing and boost its ranking even further.

free amazon keyword tool

Helium 10 has a free plan, but it is extremely limited. You can access more of its features starting from $97 per month.

3. AMZScout

AMZSout is similar to Helium 10 in that it provides different tools for various stages of keyword research. It also has four extremely important tools, which are listed below:

  • Keyword Explorer : This is the tool for identifying popular keywords that are relevant to your listing.
  • AMZScout Keyword Tracker : This is the tool that allows you to perform a reverse ASIN lookup and monitor how your listings are performing.
  • Product Keywords : This is a way for you to spy on your competitors’ products and uncover which keywords are being used to make their listings rank.
  • Listing Wizard : This is a tool that automatically optimizes your listings to keep them ranking high indefinitely.

amazon keyword tool

AMZScout has a free trial, but you can start using it for $14.99 a month after the trial period expires.

Final Thoughts

Being one of the top FBA sellers requires a lot of things to work in tandem to achieve the desired results. One of these things is Amazon keywords. But to make sure that you uncover all the relevant keywords, including those you competitors missed, an Amazon keyword tool is needed. Try any of the above-mentioned options.


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