No one can deny that the competition on Amazon is fierce. The problem is that it doesn’t seem to be relenting as more and more sellers join the marketplace. So how does one ensure that buyers will see their product first in the search results? One of the best ways is to use an Amazon keyword tool.
The main job of an Amazon keyword tool is to help you discover high-volume keywords when answering the question: what are people searching for on Amazon? So keep on reading to know which is the best keyword research tool for Amazon – we have listed three options.
People are searching for products on Amazon every day to help them solve a problem. Basically, it is through these search terms that Amazon, which acts as a search engine, is matching their queries to the most relevant products. It “looks” at the keywords contained in a listing for relevancy, among other things, in order to do this.
By using a keyword tool, you can expect to follow two key benefits:
If your Amazon listing is keyword optimized, you can expect to have increased sales because:
Each competitor that appears below your listing is someone you have an advantage over. These keyword tools allow you to uncover keywords that your competitors wouldn’t even dream of using. This makes it highly probable that your listing will out-rank theirs.
So what tools can help you identify those high-volume Amazon keywords? Here are three of the best options that are available for you right now.
Jungle Scout has it's very own Amazon keyword research tool known as Keyword Scout , which is included in its suite of web app tools. This Amazon keyword tool is all about taking the guesswork of out discovering popular keywords and using them to build high-ranking listings and PPC campaigns. It also helps you spend less on keywords that don’t really matter.
You can start using Keyword Scout at $39 per month.
Helium 10 provides you with four different tools that can take your keyword strategy to the next level. They allow you to do a lot of things, from keyword discovery to reverse ASIN lookup. Here are the tools in question:
Helium 10 has a free plan, but it is extremely limited. You can access more of its features starting from $97 per month.
AMZSout is similar to Helium 10 in that it provides different tools for various stages of keyword research. It also has four extremely important tools, which are listed below:
AMZScout has a free trial, but you can start using it for $14.99 a month after the trial period expires.
Being one of the top FBA sellers requires a lot of things to work in tandem to achieve the desired results. One of these things is Amazon keywords. But to make sure that you uncover all the relevant keywords, including those you competitors missed, an Amazon keyword tool is needed. Try any of the above-mentioned options.