Amazon's Seller Center is a facility within the Amazon site that sellers use to manage their online businesses and access help whenever they need it. For new sellers, the seller central can be overwhelming.
There are lots of things that one should know and even do in the system and it is not user friendly. Though it can frustrate new sellers, the seller central is the gateway to numerous opportunities and resources for sellers.
In this article, we share some useful tips to help new sellers find ways to manage their Amazon businesses with ease and make the best of this facility.
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To sell on Amazon, you need to create a seller central account. Whether you are selling many items or have different brands, a single seller account is sufficient. Only sellers who sell products in multiple regions or continents can set up several seller accounts.
Amazon provides for two types of seller accounts:
In addition to this, sellers are required to complete a seller profile that will be visible to customers. For this section, sellers need to:
The seller center is the central business management facility for Amazon sellers. To grow their online business to the next level, Amazon sellers can leverage this facility to the benefit in two ways:
The seller center holds all the metrics that are important to an online business. These metrics include sales reports and pay-per-click reports where a seller is using PPC to boost sales. Any seller who is interested in growing an online business will also be keen on finding out:
These metrics will be available on the seller center and will be critical in providing insights about the performance of individual products and how sellers can scale or improve their businesses. To get business analytics, sellers can go to the 'reports' menu in the seller central and download reports in CVS format. In this section, they will find different reports including:
Sellers can analyse the data in these reports to gain useful insights about their business.
Utilizing Product Fields
In setting up product listings, sellers have to use the fields that Amazon has provided. As such, it is critical that they utilize those fields fully to provide as much details as they can and in a highly optimized way. To boost their product listings, Amazon sellers should:
Populate product information and search term sections with relevant keywords on both public listing and the seller amazon central back end.
FBA sellers may want to leave customer service issues to Amazon. However, getting involved in customer support enables online businesses to get better results because sellers get to know what customers think about their products and are able to follow-up on issues to ensure they are resolved. One way that amazon central seller can help boost customer support is by providing sellers with reports on returned products on a daily or even weekly basis.
Keeping track of returns enables sellers identify problems that their products might have. Sellers can then take requisite steps to address the underlying issues that might be leading to returns. In addition to enhancing product quality and ensuring that product listings accurately describe their products, sellers can use email campaigns to improve customer support.
Though it may appear overwhelming, the Amazon seller central is a rich resource that sellers can use to grow their business. The business metrics generated by Amazon and placed in the reports and order sections of the seller center provide invaluable insights that sellers can use to make better business decisions. Paying attention to this data and utilizing the help section in this center can be the differentiating factor between sellers who succeed and those that don't.